More than just a loyalty card: Six steps to a successful loyalty programme
Loyalty programmes involve much more for retailers than simply handing out loyalty cards to their customers. They involve building a consistently positive emotional connection between customers and the brand.
Customers have a wider choice of retailers than ever before. But how exactly can you retain these customers? Once customers have bonded with a brand, they stay and are of high value to companies. Through positive experiences with companies, customers continue to trust them and can even become brand ambassadors by making recommendations.
Read our whitepaper to find out:
What the ROI of loyalty means,
Why comprehensive customer data is needed,
What six steps are necessary for a successful loyalty programme,