Increase conversion rate with KPS Optimize
The goal
Conversion rate optimisation (CRO) and A/B testing as an effective tool to increase sales and customer loyalty is often treated stepmotherly in companies. Sometimes the responsibility lies with the product teams, which often have other priorities, and in other cases UX designers/brandeteers test even small changes. Often the vision is missing in these companies or there is a lack of operational competence.
Set up a team that quickly identifies the weak points in the customer journey and develops hypotheses from them. Designers and developers could implement these independently to achieve quick results and learnings. Your results from the collaboration are a high number of tests carried out, high scalability, with regular monitoring of the target KPIs and, if necessary, adjustment of the strategy and priority based on the learnings. You can count on a verifiable ROI - so you get the most out of your purchased traffic!
The Team
The team for CRO should consist of several roles. These roles may vary depending on the needs and size of the team. It may be that some roles are filled by one person or that there are specialised sub-roles. It is important that the work is well coordinated and interlocked to achieve the best possible outcome for the client.
Challenge
Many UX/UI construction sites lie fallow because priorities lie elsewhere. More or less obvious weak points indirectly cost money and frustrate users and customers.
However, if you understand the user experience as a success multiplier like we do, we can create the personnel, conceptual and technical conditions for conversion optimisation together.
Conversion Rate Optimization
Conversion rate optimisation is about increasing the percentage of users or website visitors who perform a desired action. This can be, for example, buying a product or registering for a newsletter.
Optimisation is a process, not a project.
By empirically testing each optimisation, only the positive changes are implemented and then form the basis for the next experiment. This makes every KPI increase consistent and enables sustainable optimisation.
Furthermore, even the experiments that have a negative impact and are not implemented provide insight into user behaviour that can be used for further optimisations. Therefore, any insight into user behaviour is permanent.
CRO is firmly anchored in the KPS UX Operating Models. For higher CR (Purchase, Leads, etc.), higher AOV, higher CLV, more leads, improved NPS through optimised Customer Journey. Fast ROI guaranteed. In addition, CRO forms the indispensable basis for personalisation.
The solution
Based on the experience of numerous optimisation programmes over the last ten years, KPS has developed the KPS Optimisation Programme. It includes roles, templates, best practices and operational methods and allows us to quickly set up and structure the empirical optimisation process.
KPS Optimize | UX Operating Model
We bundle all methodological instruments in the KPS UX Operating Model. With the right creative ideas and stringent performance measurement, we design an optimised, satisfying customer experience in the online shop or the service platform.
Products and services are sustainably optimised and continuously developed. This optimisation process is mapped within the KPS UX Operating Model in the Optimize Track.
The tasks are to continuously improve the user experience on the basis of testable acceptance criteria, UX metrics and KPIs, as well as quantitative and qualitative KPI optimisation. The tasks of the KPS Optimize Track include analysing and interpreting user behaviour, establishing correlations and finding the right levers, as well as collecting reliable arguments for the further development and improvement of the product.
Customer Journey
Contact
With currently 25 heads, at least 100 different focal points in addition to the basic UX expertise and a combined experience of around 300 years in the digital industry, the UX team of KPS is always happy to assist you with consulting approaches, sound methodological set-up, workshop formats as well as innovative ideas and concepts. Let us talk about your users - and multiply your business success!
Industries
Conversion Rate Optimisation (CRO) can be supportive and complementary in many business areas and industries. Here are some examples of fields where CRO can be useful:
Holistic approach
Conversion Rate Optimisation (CRO) can be well related to other services such as SEO, UX design and CRM as they are all closely linked and support each other.
It is important to note that a successful CRO (Conversion Rate Optimisation) project is not solely based on a specific discipline but requires consideration of a variety of factors, including technical, design, content, behavioral, and environmental aspects. Achieving successful Conversion Rate Optimization calls for a holistic approach and collaboration across various areas within the company.
Contact
More insights
