Instant Transformation Blog

Experts share their insights

Instant Insights

Covering all aspects of Digital Transformation

In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.

 

The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.

Artificial Intelligence
Individualisation via information - What is relevant?
By Dr. Lucas Calmbach on Aug 27, 2020 / Reading Time: 4 min.
Successful campaigns are usually defined as a holistic scenario. Could AI now be used to populate campaigns with relevant content? But how is AI even capable of this? What must it learn first? In fact, AI approaches an optimized solution step by step and through continuous training.
What must logistics offer in the future?
By Tobias Götz on May 7, 2020 / Reading Time: 5 min.
While the German retail industry celebrates warehouse based order picking via pick-by-voice and self-scanning checkouts as an innovation, in other parts of the world shopping via face and product recognition via camera data analysis is already being tested as a new standard - the operation of the last mile by drone or autonomously driving delivery vehicles are already reality.
Personalised marketing through AI
By Dr. Lucas Calmbach on Apr 16, 2020 / Reading Time: 3 min.
Marketing campaigns can quickly grow complex, requiring time and significant financial investment. In the worst case, they can result in dissatisfied customers who consider the lavishly produced newsletters nothing more than spam. How can it be ensured that customers receive only content that appeals to them personally and adds value? With the aid of AI, content can be disseminated more efficiently.

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