Instant Transformation Blog

Experts share their insights

Instant Insights

Covering all aspects of Digital Transformation

In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.

 

The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.

Customer journey
Enabling customers to book shopping appointments via app has been desired by retailers for a long time.
By Felix Jungermann on Mar 10, 2021 / Reading Time: 3 min.
A central platform is the optimal solution for synchronising offers online with the retail shop: the entire shopping process can be mapped on it. ClickAndMeet can be launched just as quickly as ClickAndCollect: The booking process is implemented within two weeks.
Click & Collect helps retailers in the Corona pandemic - and beyond
By Felix Jungermann on Feb 17, 2021 / Reading Time: 3 min.
"Stay at home! Stay safe!" Staying home is the most effective way to avoid infection and protect ourselves as well as our contacts. Staying home, however, for me not only means not going to restaurants, movie theaters, parties and the like, it also means reducing shopping locally at the store and limiting myself to absolutely necessary purchases. The safest and most convenient thing for me would be to be able to do my shopping on site, but not have to enter the store at all!
Individualisation via information - What is relevant?
By Dr. Lucas Calmbach on Aug 27, 2020 / Reading Time: 4 min.
Successful campaigns are usually defined as a holistic scenario. Could AI now be used to populate campaigns with relevant content? But how is AI even capable of this? What must it learn first? In fact, AI approaches an optimized solution step by step and through continuous training.
Personalised marketing through AI
By Dr. Lucas Calmbach on Apr 16, 2020 / Reading Time: 3 min.
Marketing campaigns can quickly grow complex, requiring time and significant financial investment. In the worst case, they can result in dissatisfied customers who consider the lavishly produced newsletters nothing more than spam. How can it be ensured that customers receive only content that appeals to them personally and adds value? With the aid of AI, content can be disseminated more efficiently.
Generation Z: What makes them different from the other generations?
By Julian Drees on Apr 9, 2020 / Reading Time: 4 min.
By 2026 the Generation Z will become the largest consumer population in USA, in Europe we will face nearly the same transformation. Retail and e-Commerce need to find a way to address this new consumer group, to make them spend their money in their preferred way. How do they differ from today’s customer base?

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