Instant Transformation Blog

Experts share their insights

Instant Insights

Covering all aspects of Digital Transformation

In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.

 

The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.

Searchandising
Generation Z: What makes them different from the other generations?
By Julian Drees on Apr 9, 2020 / Reading Time: 4 min.
By 2026 the Generation Z will become the largest consumer population in USA, in Europe we will face nearly the same transformation. Retail and e-Commerce need to find a way to address this new consumer group, to make them spend their money in their preferred way. How do they differ from today’s customer base?
Right at your customers side
By Julian Drees on Mar 26, 2020 / Reading Time: 3 min.
Does your customers location improve his experience in your online shop?
When looking at e-commerce trends, personalization is probably the most important and biggest topic for web shop owners nowadays. Personalization affects many different topics starting from a personalized salutation in mailings to a complex recommendation system that processes customer data and behavior to show the right set of products at the right time.

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